The Zoom logos use the graphic design concepts of similarity and proximity. The Zoom logos are similar to iconic logos of the World Wide Web preceding Zoom. The Zoom logos’ blue background with white copy or image call upon the iconic logos of Facebook and AOL. Zoom was founded in 2011, Facebook in 2004, and AOL in 1985. Zoom logos use proximity to iconic logos of internet history for an instantaneous iconic status and credibility with the public. The Zoom logo over-saturates the trend of the iconic blue and white logo. I would elevate the Zoom logo by changing the background to a metal or industrial gray color and leave the icon and copy white. Changing the background color to a metal or industrial gray color calls upon the feeling of technology and the gray color of wires used to connect phones for the type of the communication Zoom enhanced and replaced.
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